Projects
Flow · Pilates Studio Website & Mobile App
Flow is a seamless digital experience created for a Pilates studio, combining a modern website with a user-friendly mobile app to simplify class booking, package management, and schedule tracking.
01
About the Project
What is the product?
Flow is a digital experience for a Pilates studio, consisting of a marketing website and a mobile app. The website introduces the studio, classes, and instructors, while the mobile app allows members to easily book classes, manage packages, and track their schedules.
My Role
Product Strategy
UX/UI Designer
Website Design
Mobile App Design
Prototype
02
The Challenge
Problem
Pilates studio members struggled to book classes and manage their schedules efficiently. The existing process was manual and fragmented, making it difficult for users to view available classes, track packages, and stay updated. Additionally, the studio lacked a clear online presence to communicate services and attract new members.
Key Pain Points
Class booking process was manual and time-consuming
Users couldn’t easily view class availability
No centralized place to manage packages and bookings
Lack of reminders led to missed classes
Limited online presence for attracting new members
03
Objectives
Goals
Simplify the class booking experience
Create a seamless website and mobile app experience
Improve visibility of classes and schedules
Enable users to manage packages and bookings easily
Strengthen the studio’s digital presence
04
Process & Approach
Research
I analyzed Pilates studio websites and booking apps to understand user needs. Users value quick booking, clear schedules, and easy access to packages. These insights guided the design of both the website and mobile app.
UX Testing & QA
The design was reviewed to ensure clarity, usability, and consistency across both the website and mobile app. Key flows like class booking and package management were refined to create a smooth user experience.
Wireframe Thinking
Wireframes were created to define layout, user flow, and information hierarchy for both the website and mobile app, focusing on a simple and intuitive booking experience.
UI Design
The UI design focused on a clean, modern, and calming aesthetic aligned with the Pilates studio’s brand, ensuring consistency across the website and mobile app.
Final Experience Improvements
Simplified class booking process
Improved schedule visibility
Easier package management
Consistent experience across website and app
More intuitive and user-friendly interface
Design Decisions
Used a clean and minimal layout to reduce visual clutter
Prioritized class booking as the main action
Applied calming colors aligned with the Pilates brand
Designed consistent components for website and app
Focused on clear navigation and simple user flows
06
Impact & Outcomes
Impact
Simplified class booking experience
Improved schedule visibility
Better package management
Seamless website and app experience
Enhanced overall user experience
