Projects
FableMoi · AI-Powered Storytelling for Children
An AI-powered storytelling experience designed for children, enabling them to create personalized stories through guided choices while providing parents with a safe and engaging environment.
01
About the Project
What is the product?
FableMoi is an AI-powered storytelling app that allows children to create personalized stories based on their choices, while providing parents with control and insight into their child’s experience.
My Role
UX/UI Designer
UX analysis
User flow redesign
Wireframing
Mobile UI design
Interaction design
Usability improvements
02
The Challenge
Problem
Children’s story apps often fail to balance engagement for kids with control and trust for parents.
Key Pain Points
Children struggle with complex or unclear navigation
Lack of personalized storytelling experience
Parents have limited visibility into usage and learning outcomes
Inconsistent UX across devices (especially tablet experience)
Subscription and feature access flows are confusing
03
Objectives
Goals
Create a simple and intuitive storytelling experience for children
Improve parent trust and control mechanisms
Ensure consistent UX across devices (mobile & tablet)
Simplify subscription and feature access flows
Enhance overall engagement and usability
04
Process & Approach
Research
Analyzed similar storytelling and kids apps
Reviewed user flows and usability issues
Identified friction points through testing
UX Testing & QA
Conducted end-to-end testing via TestFlight
Reported UX and functional issues
Suggested improvements with structured feedback
Wireframe Thinking
Evaluated existing flows rather than redesigning from scratch
Focused on improving clarity without breaking core experience
UI Design
Refined layouts, spacing, and hierarchy
Improved visual clarity for children
Designed more engaging and consistent UI components
Final Experience Improvements
Simplified story creation flow
Clearer navigation and interaction patterns
Improved reading experience (text, audio, controls)
Enhanced parent dashboard with clearer data representation
More consistent UI across devices
Design Decisions
Reduced cognitive load for children by simplifying actions
Prioritized readability and interaction clarity
Maintained playful visuals while improving usability
Introduced clearer system feedback (states, transitions, errors)
06
Impact & Outcomes
Impact
Improved overall usability and navigation clarity
Reduced user confusion in key flows (story creation, subscription)
Created a more consistent cross-device experience
Enhanced trust for parents through clearer data and controls
Strengthened the product with UX + QA combined approach
