Projects
Craftly · Creative Learning Experience
Craftly is a mobile-first platform that helps users discover creative skills, explore instructors, and easily book hands-on learning experiences through a simple and intuitive interface.
01
About the Project
What is the product?
Craftly is a mobile-first platform that connects users with hands-on creative skills such as pottery, painting, woodworking, and crafts. The app helps users discover skills, explore instructors, and easily book lessons through a simple and intuitive experience.
My Role
UX Research
Product Strategy
UX/UI Designer
Mobile App Design
Prototype
02
The Challenge
Problem
Users interested in learning creative skills often struggle to find reliable instructors and compare available options. Existing platforms lack clarity in skill discovery, instructor comparison, and booking flows, creating friction in the learning journey.
Key Pain Points
Difficult skill discovery
Limited instructor comparison
Complex booking process
Lack of personalization
Unclear learning journey
03
Objectives
Goals
Simplify skill discovery
Improve instructor comparison
Create a seamless booking flow
Introduce AI-powered recommendations
Improve overall usability and clarity
04
Process & Approach
Research
Analyzed platforms like Domestika, Udemy, and Coursera to understand course discovery patterns and booking flows.
UX Testing & QA
Identified usability issues and refined user flows to improve clarity and reduce friction.
Wireframe Thinking
Created simplified layouts focusing on content hierarchy and easy navigation.
UI Design
Designed a clean and modern interface that highlights skills, instructors, and booking actions.
Final Experience Improvements
Clear skill discovery experience
Improved instructor profile structure
Simplified booking flow
AI-powered recommendations
Better visual hierarchy
Design Decisions
Mobile-first approach for accessibility
Clear call-to-action buttons
Minimal and clean interface
Consistent design system
06
Impact & Outcomes
Impact
Improved usability and clarity
Simplified learning journey
Reduced cognitive load
Better content visibility
More intuitive booking experience
